Over the past 15 years I have edited a diverse range of consumer and trade titles, such as those featured below…
Published by Mulberry Publications, Jewellery Focus is a monthly magazine for jewellery retailers and designers. As editor I was responsible for planning all content (working closely with the ad sales team), writing, editing, picture research and proofreading, as well as attending trade shows, launch events and industry reviews. During my four years working on the title I was lucky enough to be able to meet and interview many supremely talented and creative people, including artist-goldsmith Kevin Coates. Having a quotation from my article included in one of his exhibition catalogues is one of my proudest moments as a writer!
Formerly published by Archant Dialogue three times each year, Voyage is the onboard magazine of Brittany Ferries. Each issue is brimming with ideas for day trips and activities while visiting France or Spain – as well as inspiration for future holidays! Working with the client to decide on the features list, I was then responsible for commissioning, writing and editing the content ready for layout.
HRG (Hogg Robinson Group) is an international corporate services provider specialising in travel, expense and data management, and while working at Archant Dialogue I was editor of the organisation’s magazine, On Business. Published three times per year, it delivers news, views, travel trends and country reports, as well as information about HRG’s latest products and services, to senior business travellers and travel buyers. I was responsible for commissioning the content requested by the client and thoroughly editing and proofreading the features for client approval. I also helped to lead a redesign of the magazine to improve the look and feel, editorial value and reader engagement.
While working at Archant Dialogue I was tasked with bringing a brand new launch magazine to fruition for the East of England Co-op. Entitled Your Co-op, the biannual publication highlights all the best things about being local, from locally sourced produce to community initiatives, as well as promoting new products and offers available at East of England Co-op food stores, the benefits of Co-op membership, and the many other co-operative services that are available. Handed out to customers in-store, Your Co-op is packed with bitesize chunks of information as well as lengthier features, with lots of original illustrations and photography for a lively and entertaining read. I was responsible for commissioning and writing all content, helping to direct design and creative work, and conducting the proofing process. An immediate success, both pagination and distribution increased in the first year.
Funeral Service Times
Funeral Service Times is a monthly publication for the funeral profession, published by Mulberry Publications. While working as editor of the title, I led a full redesign and conceived all content, working closely with the ad sales team, which I then wrote or commissioned, edited and proofread. I also conducted picture research. As part of my role I attended various shows and events, including the National Funeral Exhibition. A sensitive subject, the profession could always be relied upon for uplifting, touching and heartwarming stories, and a whole host of services to help families and friends commemorate the lives of their loved ones.
“I have worked with Louise for more than six years in her role as an editor and freelance writer. She has a tremendous grasp of the English language and brings a wealth of experience to bear in everything she undertakes.”
– Peter Wyllie, funeral celebrant